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Kommunikation und Vermittlungsarbeit verknüpfen - neue Zielgruppen ansprechen | Event on the EXPONATEC COLOGNE 2021
Deutscher Museumsbund e.V.

Linking communication and education work - addressing new target groups

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17.11.2021 | 2:00 p.m. - 2:20 p.m.
Speakers Corner

Deutscher Museumsbund e.V.
In der Halde 1
14195 Berlin
+49 3084109517

The event

Dr. Sonja Mißfeldt speaks as part of the German Museums Association's talk series "Digital and attractive. What potential do digital offerings have in store for museums?" on the topic of "Linking communication and education work - addressing new target groups".


About the talk series:

Accelerated by the corona pandemic, museums are increasingly offering various forms of digital access to their content. From 17 to 19 November, we will talk with eleven guests from Germany and abroad about how virtual exhibitions, gamification apps, podcasts, etc. impact the museum as an institution in theory and in practice.

Do digital offerings make museums more attractive for their users? What new forms of access are enabled by virtual exhibitions and apps? Do museums reach new visitor groups? To what extent do digital offerings reinforce participation and inclusion? Do digital offerings come into conflict with the authenticity of the original? How do museums see the potential of digital offerings? What do museums need to develop further digital offerings in future? And what will a museum visit look like in future? Come by and join the discussion!